- Goal: Support early-stage designers in developing their fashion lines and business acumen.
- Activities: Offer studio space, equipment, and materials at subsidized rates; provide mentorship from experienced designers and business professionals; host workshops on fashion design, business planning, marketing, and e-commerce.
- Goal: Provide selected designers with the opportunity to present their collections during New York Fashion Week.
- Activities: Curate an annual or bi-annual showcase event during NYFW; assist designers in all aspects of show production, including venue, models, styling, and media coverage; facilitate introductions to fashion buyers and press.
